Join Our Team as a Digital Marketing Specialist and Revolutionize the Banking Industry
Are you a creative and analytical individual with a passion for digital marketing? Do you want to join a dynamic team that's shaping the future of banking and financial services? Look no further! Quorum Federal Credit Union is seeking an experienced Full Stack Digital Marketing Specialist to join our marketing team. As a key player in our digital marketing efforts, you'll have the opportunity to develop and implement innovative campaigns that drive business growth and enhance our online presence.
About Quorum Federal Credit Union
Quorum Federal Credit Union is a modern financial services organization that blends over 90 years of trusted experience with innovative, technology-driven solutions. As a nationally recognized employer of choice, we attract and develop top talent, empowering our team to drive the organization forward. We're a human-centered company, committed to creating a positive and enriching work journey while supporting the personal and professional growth of our employees.
Job Description Summary
We're seeking a highly motivated Digital Marketing Specialist to join our marketing team within the banking and financial services industry. The Digital Marketing Specialist is responsible for developing and implementing digital marketing campaigns that are designed to support our business objectives. This role is a key tactical player in enhancing our online presence, increasing website traffic and engagement, and generating leads for both the lending and deposit verticals.
Key Job Responsibilities and Accountabilities
- Digital Marketing Campaign Development and Implementation:
- Plan and implement multi-touch digital marketing plans to support Sales AE initiatives and select retail direct-to-consumer goals.
- Manage the company's social media platforms (LinkedIn, Facebook, Instagram, etc.) and create content to engage customers, increase followers, and drive traffic to our conversion points.
- Develop creative assets to support marketing campaigns whenever necessary.
- Coordinate the implementation of marketing campaigns by ensuring adherence to the campaign timelines and deliverables, and facilitating the review process between Marketing managers, business owners, and compliance.
- Assist in market and customer research initiatives related to product launches and marketing campaigns.
- Reporting Analytics and Insights:
- Track key performance indicators (KPIs), monitor marketing metrics and analytics, and make recommendations to improve the performance of existing tactics.
- Monitor and analyze campaign performance using analytics tools (GA4, Hubspot Reporting) and provide regular reports with actionable insights to optimize marketing efforts.
- Compliance and Best Practices:
- Ensure all marketing activities follow industry regulations and company policies.
- Stay up to date with the latest digital marketing trends, technologies, and best practices.
- Marketing Automation:
- Develop and implement marketing workflows and automations to increase usage and adoption of products and services.
- Actively work within the Marketing, Content, and Automation interfaces within Hubspot to develop, execute, and manage campaigns.
- Website CMS:
- Actively work within the website CMS (WordPress and Hubspot) to develop/update and publish marketing content to ensure accuracy, relevance, and SEO best practices.
- Marketing Operations:
- Collaborate with various departments to manage and update the company Intranet and implement tactics to drive user engagement.
- Assist the marketing team in executing against employer branding initiatives like, creating internal assets, posting content via social media and intranet sites.
- Perform administrative duties within the marketing department related to: maintaining policies and procedures, coordinating systems access reports, and satisfying training requirements.
Job Requirements, Competencies, and Skills
To be successful in this role, you'll need to possess the following qualifications, competencies, and skills:
- Education: Bachelor's degree in marketing, communications, business, or a related field.
- Experience: 1-3 years of experience in digital marketing, including a minimum of 1 year of demonstrated success in developing and executing the following marketing tactics:
- Email Marketing (one-to-one, bulk, behavioral/triggered, etc.)
- Social Media Management (Meta, LinkedIn)
- Paid Media (Display Advertising, Remarketing, Paid Search, Performance Max, Mobile Conquesting, etc.)
- Publisher Advertising (Online and Trade Publications)
- Skills:
- Proficient knowledge of SEO best practices and content marketing.
- Ability to ideate and create marketing assets for multiple digital marketing channels or platforms.
- Basic, practical training in graphic design and content development is required, along with proficiency in developing webpages and creative/ad content using a website and marketing CMS, preferably WordPress and Hubspot.
- Proficiency in using and optimizing digital marketing tools and platforms, including GA4, Google/Microsoft Ads, and social media platforms.
- Ability to analyze data, draw actionable customer and channel insights, and drive action.
- Ability to prioritize marketing initiatives efficiently and juggle multiple competing priorities with ease.
- Must be able to show adaptability and have strong creative problem-solving skills needed to stay ahead of the competition. Must have an innovative mindset that allows them to embrace change and address problems with speed, agility, and minimal disruption to the team and internal processes.
- Must be able to effectively communicate and collaborate with cross-functional teams and be a positive agent of change in the organization.
- Must have a solid understanding of the needs of the business and the ability to share the value that digital marketing brings to the organization.
Career Growth Opportunities and Learning Benefits
At Quorum Federal Credit Union, we're committed to supporting the personal and professional growth of our employees. As a Digital Marketing Specialist, you'll have access to a range of career growth opportunities and learning benefits, including:
- Regular training and development programs to enhance your skills and knowledge.
- Opportunities to work on high-profile projects and campaigns that drive business growth and enhance our online presence.
- Collaboration with cross-functional teams to develop and implement innovative marketing strategies.
- Access to industry-leading digital marketing tools and platforms.
- Opportunities to contribute to the development of our marketing team and shape the future of our organization.
Work Environment and Company Culture
Quorum Federal Credit Union is a human-centered company that values diversity, equity, and inclusion. We're committed to creating a positive and enriching work environment that supports the personal and professional growth of our employees. As a Digital Marketing Specialist, you'll have the opportunity to work in a dynamic and collaborative team environment that's passionate about delivering exceptional results.
Compensation, Perks, and Benefits
We offer a competitive salary package, commensurate with experience, as well as a range of benefits and perks, including:
- Medical, Vision, Dental, and Retirement Benefits.
- Paid Time Off (PTO) and flexible work arrangements.
- Discretionary incentive compensation based on company and individual performance.
- Access to industry-leading digital marketing tools and platforms.
- Opportunities to work on high-profile projects and campaigns that drive business growth and enhance our online presence.
How to Apply
If you're a creative and analytical individual with a passion for digital marketing, we'd love to hear from you! To apply for this role, please click the link below and submit your application. We can't wait to hear from you!
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