About Us
Congo Brands is a dynamic and innovative health and wellness brand that is revolutionizing the way consumers interact with products. As a leading player in the industry, we are committed to delivering high-quality supplements, fitness snacks, hydration drinks, energy drinks, and more through e-commerce and retail partnerships. With a portfolio of world-renowned brands, including Alani Nu, Prime Hydration, Prime Energy, and 3D Energy, we are poised to become one of the world's most notable consumer product brand companies. Our mission is to be the go-to 'Better for You Brand' for everything from nutritional supplements, energy drinks, snacks, and much more.
The Role
We are seeking an experienced and visionary Director of Digital Marketing to join our team. As a key member of our leadership team, you will play a critical role in shaping and executing our consumer experience and paid media strategies across the entire digital landscape. Your leadership will be instrumental in driving performance marketing execution at retail, aligning digital efforts with overall business goals, and optimizing strategies for incremental growth. You will help build and lead our consumer experience, retail media, and digital advertising teams, while partnering closely with e-commerce account teams and establishing thought leadership through retailer media networks and digital advertising platforms.
Key Responsibilities
- Strategic Leadership:
- Develop and implement a comprehensive consumer experience and paid media strategy across the digital landscape, ensuring alignment with broader business objectives.
- Drive the integration of digital marketing efforts into overall e-commerce strategies, focusing on growth and incremental consumption.
- Lead the creation and execution of innovative digital marketing campaigns that resonate with our target audience and deliver measurable results.
- Team Management:
- Oversee and guide the consumer experience, retail media, and digital advertising teams to deliver best-in-class performance marketing execution.
- Foster a culture of innovation, excellence, and continuous improvement within the team, supporting professional growth and alignment with company values.
- Collaborate with cross-functional teams to ensure a cohesive and unified approach to digital marketing initiatives.
- Collaboration & Optimization:
- Work closely with e-commerce account teams to refine and optimize strategies aimed at driving online growth and enhancing the consumer experience.
- Leverage data and insights to continually refine digital marketing strategies, ensuring they remain effective and aligned with business goals.
- Partner with other departments to ensure seamless execution and optimization of digital marketing initiatives across all touchpoints.
- Retailer Media & Digital Advertising Partnerships:
- Establish and maintain strong relationships with digital advertising platforms and retailer media networks, driving strategic collaboration and thought leadership.
- Lead joint business planning with key media partners, identifying opportunities for growth and innovation.
- Represent the company as a strategic partner in media network and advertising engagements, driving value for both the company and its partners.
- Performance Tracking & Reporting:
- Develop and implement robust KPI tracking and reporting frameworks to measure the effectiveness of digital marketing efforts.
- Regularly review performance metrics, providing actionable insights and recommendations for continuous improvement.
- Ensure that all digital marketing initiatives are data-driven and aligned with overall business objectives.
Key Skills and Experience Required
We are seeking a highly experienced and skilled Director of Digital Marketing with a strong background in performance marketing, digital advertising, and retail media. The ideal candidate will possess:
- Minimum of 7-10 years of experience in digital marketing, with a strong background in performance marketing, digital advertising, and retail media.
- Proven track record of developing and executing successful digital marketing strategies that drive growth and engagement.
- Experience managing teams and driving performance in a fast-paced, high-growth environment.
- Strong leadership and team management abilities.
- Excellent communication and relationship-building skills.
- Strategic thinker with deep expertise in digital marketing, including retail media networks and digital advertising platforms.
- Data-driven mindset with strong proficiency in KPI tracking and performance analysis.
- Ability to thrive in a fast-paced, dynamic environment.
Education Requirements
Bachelor's Degree or equivalent experience.
Compensation and Benefits
We offer a competitive salary, comprehensive benefits package, and a range of perks and incentives, including:
- Competitive Salary
- Health/Vision/Dental Benefits
- 15 days of PTO + 8 paid holidays
- 6 weeks paid parental leave
- 401K plan with employer match
- Monthly cell phone stipend
- AND SO MUCH MORE!
Career Growth Opportunities and Learning Benefits
We are committed to supporting the growth and development of our team members. As a Director of Digital Marketing, you will have access to:
- Regular training and development opportunities to enhance your skills and knowledge.
- Collaboration with cross-functional teams to drive innovation and growth.
- Opportunities for career advancement and professional growth.
- Access to industry-leading tools and technologies.
Work Environment and Company Culture
We are a dynamic and innovative company that values creativity, collaboration, and continuous improvement. Our work environment is fast-paced and challenging, with a focus on delivering exceptional results. We are committed to fostering a culture of inclusivity, diversity, and respect, where everyone feels valued and supported.
Equal Opportunity Employer
Congo Brands, LLC. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
We Encourage You to Apply!
Even if you feel you're not a perfect match, we'd still love to hear from you. We are looking for great people to join our friendly team.
Apply Now
Apply Now