About Disney+
Disney+ is a leading streaming service that offers a vast library of content, including movies, TV shows, and original content. As a Digital Marketing Coordinator for Disney+, you will play a critical role in developing and executing social media strategies that expand the Disney+ social media presence and align with communications business objectives. If you're passionate about social media, brand stewardship, and creative storytelling, this is the perfect opportunity to join our team and drive social media success.
About the Role
The Digital Marketing Coordinator will work closely with team members within Disney+ Digital Marketing, Disney Entertainment, and Disney+ Creative and Marketing Strategy across social and digital marketing initiatives. This role requires a strong understanding of all digital platforms, including social media, and the ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within The Walt Disney Company.
Key Responsibilities
- Social Media Coordination: Support Disney+ social in the following areas:
- Daily programming support for social content across all platforms for @DisneyPlus platforms
- Curate community engagement and user-generated content for team leader review
- Assist specialists and managers in copy and creative consistent with brand voice and campaign positioning
- Ideate new social concepts to engage digital audiences, leveraging brand-safe trends
- Attend brainstorms and meetings for future projects, ensuring cross-team coordination
- Project & Operations Coordination: Assist in the following areas:
- Data input, updates, and maintenance of daily programming and monthly calendars using Airtable
- Tagging for reporting, calendar maintenance, and asset management in collaboration with specialists and coordinators
- Liaise daily with teams, including social and digital campaign team, for priorities amplification in line with Disney+ Brand and Title support
- Draft strategy briefs, and document support plans as assigned by team leader
- Asset & Creative Coordination: Assist in the following areas:
- Asset tracking, sourcing, and coordination for Disney+ content
- Facilitate production notes with creative partners, including external vendors, for custom social content
- Coordinate partner routing and deliver final approved assets and copy to partners, aligning with wider marketing plans and reporting needs
- Assist in live content coverage and execution for talent press junkets, content shoots, and marketing events
Essential Qualifications
To be successful in this role, you will need to have:
- A Bachelor's degree in marketing, business, communications, production, or graphic design, or equivalent experience
- Relevant experience, including internships, in social media and/or related digital marketing for regional or global brands
- Familiarity with social content & posting for platforms including but not limited to: Instagram, TikTok, YouTube, X, Facebook, and Threads
- Experience with visual storytelling, and producing compelling and engaging social content
- A passion for social media and brand stewardship
- Knowledge of social media zeitgeist, pop culture, and trends
- Demonstrate strong creative strategy, original and outside the box thinking
- Ability to work collaboratively within a group as well as independently with little supervision
- Openness to feedback with the ability to defend a creative choice while respectfully managing revisions
- An affinity for the Disney, Disney+, and associated franchises
- Solution-oriented perspective that manages change well
- Ability to manage time efficiently and work within a deadline-oriented environment
- Proactive mindset
- Ability to work flexible hours including nights and weekends
- Willingness to try new things and gain new skills
Preferred Qualifications
While not required, the following qualifications would be beneficial:
- Broad understanding of the role of social media in society today and its application to business
- Experience with using and writing social copy for various social media platforms including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat, and TikTok
- Knowledge and understanding of social media KPIs
- Experience with Airtable, Sprinklr, and Google Suite a plus
- Experience with social graphic design and video editing a plus
- Experience in the entertainment industry and/or digital marketing agency a plus
- Can formulate a point of view and clearly articulate it
- A proactive self-starting approach and eager to learn
- Ability to navigate a complex organization
Compensation and Benefits
The hiring range for this position in California is $52,400 to $70,200 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Career Growth Opportunities and Learning Benefits
As a Digital Marketing Coordinator for Disney+, you will have the opportunity to work with a talented team of professionals who are passionate about social media and creative storytelling. You will have the chance to develop your skills and knowledge in a fast-paced and dynamic environment, and to contribute to the success of a leading streaming service. We offer a range of learning benefits, including training programs, mentorship opportunities, and access to industry-leading tools and technologies.
Work Environment and Company Culture
As a remote employee, you will have the flexibility to work from anywhere, at any time, as long as you have a stable internet connection. We offer a range of benefits to support your work-life balance, including flexible hours, paid time off, and access to employee assistance programs. Our company culture is collaborative, innovative, and inclusive, and we are committed to creating a workplace that is welcoming and supportive of all employees.
Conclusion
If you are a creative and motivated individual who is passionate about social media and brand stewardship, we encourage you to apply for this exciting opportunity. As a Digital Marketing Coordinator for Disney+, you will have the chance to work with a talented team of professionals, to develop your skills and knowledge, and to contribute to the success of a leading streaming service. Apply now and join our team!
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