Spark Foundry is a leading agency in the advertising and marketing industry, known for its innovative approaches and use of advanced technologies. The Senior Analyst, Paid Social is responsible for leading client-paid social media campaigns, optimizing strategies, and building strong relationships with clients and internal teams.
Responsibilities
- Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
- Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
- Oversee budgets and flighting for all self-service platforms
- Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
- Forecast around audits and campaign analytics
- Assist the Manager and greater team with overall strategy and recommendations
- Serve as a mentor to Analysts and available for ad hoc questions and training
Skills
- 1-2 years of paid social media experience required
- Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
- Experience working in a client-facing capacity
- Experience using paid media to complement earned media campaigns and meet business objectives
- Proficiency in MS Office with specific strengths in Excel and PowerPoint
- Able to work independently and balance multiple tasks
- Genuine interest in the digital media space and enjoys staying up-to-date on industry trends
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
Company Overview
- Spark Foundry is one of six global media agency brands within Publicis Media. It was founded in 2016, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.sparkfoundryww.com/.