Responsibilities
Lead and own the strategic discovery research roadmap for a product domain
Plan and execute studies to identify customer problems and emergent opportunities
Design, conduct, and analyze mixed-methods studies (e.g., in-depth interviews, ethnography, longitudinal studies, complex surveys, and telemetry analysis)
Transform complex data into clear, concise, and compelling strategic artifacts (e.g., updated personas, intent-driven journey maps, and opportunity frameworks)
Partner with Principal Designers, Product Leads, and Engineering Leaders to integrate research findings into product strategy
Lead initiatives to enable and train cross-functional partners on research best practices
Ensure research activities adhere to ethical guidelines, data privacy regulations, and internal best practices
Embed AI into research workflows to ensure speed, quality, and impact
Requirements
5+ years of experience as a User Experience Researcher, Design Researcher, or Applied Researcher
Experience in a complex SaaS or software environment
Deep expertise in planning and executing qualitative and quantitative research methods
Ability to select the right methodology to uncover strategic intent and latent needs
Experience designing research for integrated workflow tools and SaaS platforms
Understanding of the small business user journey
Ability to synthesize insights from various sources (user interviews, behavioral metrics, market data)
Exceptional storytelling and presentation skills
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