The Pokémon Company International is a subsidiary responsible for managing the Pokémon brand outside of Asia. The Associate Product Marketing Manager will support marketing programs for Pokémon Trading Card Game products, ensuring campaign execution and stakeholder communication.
Responsibilities
- Support the TCG PMM team in planning and executing marketing campaigns for Pokémon TCG products and expansions, including preparing marketing documents for internal review and sharing finalized plans with stakeholders
- Manage project timelines and deliverables, ensuring campaigns launch on schedule and meet quality standards
- Coordinate with internal teams (e.g., Creative, Digital, PR) and external partners to support integrated marketing efforts, including maintaining a weekly update newsletter and managing the overall marketing calendar to ensure all channel teams are informed about critical dates
- Track and report on campaign performance, providing insights and recommendations for optimization
- Support development of marketing assets, including reviewing copy and creative for accuracy and brand consistency
- Collaborate with regional teams to ensure global alignment and address market-specific needs
- Maintain documentation and provide clear follow-up to keep stakeholders informed throughout project lifecycles
- Contribute to brainstorming and creative development for marketing initiatives
- Manage product samples, including inputting initial quantities, overseeing the sample pool, placing orders, and ensuring teams receive the products needed to execute key marketing initiatives
Skills
- 1–3 years of relevant professional experience in marketing or a related field, or equivalent applicable experience
- Bachelor's degree in Marketing, Business, or related discipline required
- Clear and proactive communicator with the ability to share updates and collaborate across teams; comfortable presenting information to stakeholders
- Experience working with internal teams and external partners; exposure to agency coordination or international stakeholders is a plus
- Strong organizational skills to assist with scheduling, maintaining calendars, and supporting project execution
- Ability to identify issues and recommend practical solutions with guidance from senior team members
- Proficiency in Microsoft Office, particularly PowerPoint and Excel
- Interest in the Pokémon brand and willingness to learn about the TCG category; passion for gaming or entertainment is a plus
- Ability to travel domestically and internationally up to 5–10% of the time
- MBA or equivalent experience is a plus but not expected
- Exposure to agency coordination or international stakeholders is a plus
- Understanding of Japanese language and business culture is a strong plus, but not required
Benefits
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
Company Overview
Join one of the most popular children’s entertainment properties in the world! The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. It was founded in 1996, and is headquartered in Bellevue, Washington, US, with a workforce of 1001-5000 employees. Its website is https://corporate.pokemon.com/en-us/.Company H1B Sponsorship
The Pokémon Company International has a track record of offering H1B sponsorships, with 1 in 2024, 2 in 2022, 1 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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