Overview
We are launching a new dating platform built around integrity, verification, and deliberate pacing. This is not a swipe-based, dopamine-driven product. The brand is calm, adult, and serious.
We are seeking a US-based brand and social media strategist to help us thoughtfully establish and manage a curated social presence across Instagram (primary), Facebook, LinkedIn, X (optional), and Pinterest (light presence).
We are not looking for growth hacking, influencer marketing, trend-chasing, or meme content. We are looking for someone who understands tone control, credibility, and brand consistency in a sensitive category.
Phase 1: Strategy Alignment (Initial period)
Scope includes:
• Develop a clear social media strategy aligned to brand positioning
• Define tone, cadence, and content guardrails
• Create platform-specific objectives (IG = trust, FB = legitimacy, LinkedIn = credibility, etc.)
• Draft content framework (content mix, themes, posting frequency)
• Develop comment and response principles (how to handle praise, criticism, confusion, and edge cases)
• Produce a 30-day content plan for launch
• Establish visual and voice consistency guidelines
Deliverable: A concise strategy document + first month of ready-to-post concepts.
Phase 2: Account Setup & Optimization
• Ensure all accounts are properly configured (bio language, links, highlights, pinned posts, etc.)
• Align profiles with website positioning
• Coordinate with paid ad creative to ensure brand consistency
• Establish analytics and reporting baseline
Phase 3: Ongoing Oversight & Community Management (Monthly Retainer)
• Execute 8–12 posts per month (primarily Instagram; cross-post where appropriate)
• Monitor comments and DMs (daily light monitoring)
• Respond according to pre-approved tone and framework
• Escalate sensitive issues as needed
• Provide monthly performance summary with qualitative insight (not just metrics)
Ideal Candidate
• US-based
• 5+ years experience in brand-forward social media management
• Strong writing instincts (professional tone, not influencer tone)
• Experience working with founders or early-stage brands
• Comfortable operating in nuanced, values-oriented spaces
• Understands moderation and comment response frameworks
• Able to protect tone under pressure
Bonus:
• Experience in professional services, lifestyle brands, or regulated categories
• Experience launching new brands
What This Is Not
• Not high-volume content churn
• Not trend-based marketing
• Not viral-first strategy
• Not political positioning
Engagement Structure
Fixed project (strategy + setup) ( Phase 1 and 2 as described)
Monthly retainer for execution and oversight (Phase 3)
Please include:
1.Examples of accounts you’ve built or managed (especially early-stage brands)
2. A short note on how you think about tone control in social media
3. Your monthly retainer range
We are building something deliberate and serious. We are looking for a partner who values thoughtfulness over noise. I look forward to hearing from you!