<strong>Job Description<br><br></strong><strong>Social Media Manager<br><br></strong>Remote | Contract (40 hours/week) with potential to convert to full-time<br><br><strong>The Role<br><br></strong>A fast-growing, innovative consumer brand in the parenting space is seeking an experienced, bold, and culture-obsessed Social Media Manager to own and operate our day-to-day social media presence.<br><br>You are deeply online, understand how people behave on social platforms, and are excited to turn trends, conversations, and customer moments into high-performing social moments — whether through yourself or by directing others. Your core value is in managing channels, optimizing performance, and orchestrating the overall social ecosystem; hands-on content creation is a plus, but not the primary focus.<br><br>We’re looking for someone who can build tailored strategies for each channel that work together to tell a cohesive narrative and drive measurable channel and business growth. You know how to test and learn against benchmarks for success, keep a constant pulse on changing algorithms (and evolve strategy to match), measure success against key analytics, manage a budget, and you hate to see a DM left unread for more than a few hours.<br><br><strong>How Your Time Will Break Down<br><br></strong><ul><li> ~80% Social Media Management </li><li>Manage day-to-day posting across key social platforms. </li><li>Own social scheduling and content calendars. </li><li>Monitor and manage platform activity and engagement. </li><li>Coordinate DMs, social inboxes, and influencer/creator outreach. </li><li>Help drive social metrics, growth, and channel health. </li><li> ~20% Content-Related Work (nice-to-have, not the core requirement) </li><li>Light, platform-native content creation and editing as needed (e.g., short-form clips, simple graphics, captions). </li><li>Partnering closely with internal teams or external creators to execute content ideas tied to your strategy. <br><br></li></ul><strong>What You Will Do<br><br></strong><ul><li>Lead and execute the brand’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, and other emerging channels. </li><li>Build tailored social and content strategies for each channel, with tactical and intentional plans that ladder up to overall brand and business goals. </li><li>Own and maintain the social content calendar, ensuring posts are planned, scheduled, and published on time across platforms. </li><li>Manage platform activity and engagement, including comments, tags, and community conversations. </li><li>Coordinate DMs and social inboxes, and support influencer/creator outreach in partnership with internal stakeholders. </li><li>Coordinate with internal teams and external creators/partners to ensure a steady pipeline of on-brand content that supports your channel strategy. </li><li>Optionally create light, platform-native content using tools like an iPhone, CapCut, Canva, Figma, or similar — content creation is a strong plus but not a requirement. </li><li>Build and engage the brand community across channels, fostering conversation, loyalty, and advocacy. </li><li>Own social listening, engagement, and community DMs in partnership with customer experience stakeholders, ensuring timely and thoughtful responses. </li><li>Identify trends, sounds, and cultural moments the brand can participate in quickly and authentically, and brief creators or internal partners as needed. </li><li>Partner with Marketing, creative, copy, and video teams to support campaign-based content requests and ad hoc social content needs. </li><li>Create and manage social media content databases, a knowledge base, and parent education content resources that can be leveraged across marketing and communications channels. </li><li>Ensure consistency of brand voice and visual identity across all social channels. </li><li>Collaborate with Marketing, Creative, Partnerships, and Creator teams to bring campaigns and social concepts to life, guiding the social angle and execution. </li><li>Track performance and surface insights that inform future content and channel strategy, sharing weekly and monthly reports with the team. </li><li>Continuously test and learn (message, medium, channel), feeding insights back into strategy and creative. </li><li>Oversee freelance/contract creators as needed to fulfill channel content needs and execute against your strategic roadmap. <br><br></li></ul><strong>Industry Experience (Preferred)<br><br></strong><ul><li>Women’s healthcare. </li><li>CPG (consumer packaged goods). </li><li>DTC (direct-to-consumer) brands, especially those operating at startup or high-growth pace. <br><br></li></ul><strong>What We’d Like You To Have<br><br></strong><ul><li>At least 5 years of experience overseeing multiple social media channels, ideally in women’s health, CPG, DTC, or other innovative consumer brands. </li><li>Demonstrated experience owning social channel strategy, publishing, community management, and performance optimization. </li><li>Ability to brief, manage, and give feedback to content creators, agencies, or internal partners. </li><li>Comfort with light content creation and editing is a plus, but not required — your primary strength is in management, operations, and strategy. </li><li>Proven ability to grow audiences, drive engagement, and support business KPIs. </li><li>Experience using tools such as Nectar, Figma, Canva, CapCut, or similar creative and scheduling platforms. </li><li>Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives. </li><li>A strong sense of customer empathy to guide content and community strategies that resonate with parents and caregivers. </li><li>Both strategic and executional — able to think at a high level while also being in the weeds of day-to-day social media operations. <br><br></li></ul><strong>Send your resume today!</strong>