Social Media Manager – remote

Job Description Social Media Manager Remote | Contract (40 hours/week) with potential to convert to full-time The Role A fast-growing, innovative consumer brand in the parenting space is seeking an experienced, bold, and culture-obsessed Social Media Manager to own and operate our day-to-day social media presence. You are deeply online, understand how people behave on social platforms, and are excited to turn trends, conversations, and customer moments into high-performing social moments — whether through yourself or by directing others. Your core value is in managing channels, optimizing performance, and orchestrating the overall social ecosystem; hands-on content creation is a plus, but not the primary focus. We’re looking for someone who can build tailored strategies for each channel that work together to tell a cohesive narrative and drive measurable channel and business growth. You know how to test and learn against benchmarks for success, keep a constant pulse on changing algorithms (and evolve strategy to match), measure success against key analytics, manage a budget, and you hate to see a DM left unread for more than a few hours. How Your Time Will Break Down • ~80% Social Media Management • Manage day-to-day posting across key social platforms. • Own social scheduling and content calendars. • Monitor and manage platform activity and engagement. • Coordinate DMs, social inboxes, and influencer/creator outreach. • Help drive social metrics, growth, and channel health. • ~20% Content-Related Work (nice-to-have, not the core requirement) • Light, platform-native content creation and editing as needed (e.g., short-form clips, simple graphics, captions). • Partnering closely with internal teams or external creators to execute content ideas tied to your strategy. What You Will Do • Lead and execute the brand’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, and other emerging channels. • Build tailored social and content strategies for each channel, with tactical and intentional plans that ladder up to overall brand and business goals. • Own and maintain the social content calendar, ensuring posts are planned, scheduled, and published on time across platforms. • Manage platform activity and engagement, including comments, tags, and community conversations. • Coordinate DMs and social inboxes, and support influencer/creator outreach in partnership with internal stakeholders. • Coordinate with internal teams and external creators/partners to ensure a steady pipeline of on-brand content that supports your channel strategy. • Optionally create light, platform-native content using tools like an iPhone, CapCut, Canva, Figma, or similar — content creation is a strong plus but not a requirement. • Build and engage the brand community across channels, fostering conversation, loyalty, and advocacy. • Own social listening, engagement, and community DMs in partnership with customer experience stakeholders, ensuring timely and thoughtful responses. • Identify trends, sounds, and cultural moments the brand can participate in quickly and authentically, and brief creators or internal partners as needed. • Partner with Marketing, creative, copy, and video teams to support campaign-based content requests and ad hoc social content needs. • Create and manage social media content databases, a knowledge base, and parent education content resources that can be leveraged across marketing and communications channels. • Ensure consistency of brand voice and visual identity across all social channels. • Collaborate with Marketing, Creative, Partnerships, and Creator teams to bring campaigns and social concepts to life, guiding the social angle and execution. • Track performance and surface insights that inform future content and channel strategy, sharing weekly and monthly reports with the team. • Continuously test and learn (message, medium, channel), feeding insights back into strategy and creative. • Oversee freelance/contract creators as needed to fulfill channel content needs and execute against your strategic roadmap. Industry Experience (Preferred) • Women’s healthcare. • CPG (consumer packaged goods). • DTC (direct-to-consumer) brands, especially those operating at startup or high-growth pace. What We’d Like You To Have • At least 5 years of experience overseeing multiple social media channels, ideally in women’s health, CPG, DTC, or other innovative consumer brands. • Demonstrated experience owning social channel strategy, publishing, community management, and performance optimization. • Ability to brief, manage, and give feedback to content creators, agencies, or internal partners. • Comfort with light content creation and editing is a plus, but not required — your primary strength is in management, operations, and strategy. • Proven ability to grow audiences, drive engagement, and support business KPIs. • Experience using tools such as Nectar, Figma, Canva, CapCut, or similar creative and scheduling platforms. • Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives. • A strong sense of customer empathy to guide content and community strategies that resonate with parents and caregivers. • Both strategic and executional — able to think at a high level while also being in the weeds of day-to-day social media operations. Send your resume today!