Senior Marketing Strategist & Client Success Lead

Bellrae Marketing is a high-touch, strategy-led marketing agency serving service-based businesses. We partner closely with our clients to drive growth through thoughtful strategy, strong execution, and real results. We’re looking for a Senior Marketing Strategist & Client Success Lead to serve as the day-to-day marketing authority for our team while owning client strategy and performance across social media, SEO, email marketing, and website projects. You’ll be the go-to person for the team on marketing decisions, content direction, SEO strategy, and client success while partnering closely with our COO on delivery execution and operations. This role also includes temporarily managing a small number of client accounts until we bring on an additional Digital Marketing Manager. If you enjoy building, improving systems, guiding a team, and owning outcomes in a growing agency - this role is for you. Our Values We value max effort, extreme ownership, brand stewardship, high performance, and results-focused execution. We are looking for someone who thinks like an owner, takes pride in excellence, and is committed to continuous improvement both personally and professionally. About the Role You will serve as the senior marketing strategist across client accounts, providing strategic direction, quality control, and leadership to ensure high standards and strong results. You’ll guide the team on what to do and why, review work before it goes out the door, help shape content and SEO strategy, and lead high-level client initiatives like website redesigns and brand launches You’ll also act as the strategic point of contact for select client accounts (temporarily), running meetings and building reports until our team grows. This role is designed to reduce founder involvement in daily marketing decisions over time and create a clear strategy layer within the agency. The ideal candidate will be on the East Coast and able to travel to Richmond, VA or Charleston, SC as needed. A Note on This Role Bellrae is in a high-growth season. While this is a senior strategy role, we’re also in a building phase. That means the right person isn’t above jumping in when needed. You will: • Replace the founder as the day-to-day marketing decision-maker for the team • Own strategy across all client accounts • Lead high-level initiatives • Temporarily manage a small number of client accounts • Run monthly client meetings • Build and present client reports • Serve as primary point of contact for select clients • Help bridge the gap as we grow our team If you’re looking for a purely advisory or hands-off leadership role, this won’t be the right fit. If you enjoy building, improving systems as you go, and taking ownership in a growing agency, we’d love to meet you. Core Responsibilities Strategic Account Leadership & Client Success • Serve as the senior marketing strategist and day-to-day decision maker across all client account • Temporarily manage a small portfolio of clients as primary point of contact • Lead monthly client meetings and ongoing strategy conversations • Build and present client performance reports • Conduct strategy audits and recommend pivots or improvements • Own client outcomes, performance, and overall marketing direction • Attend client kickoff meetings and select discovery calls • Participate in high-strategy client projects such as brand launches and marketing plans • Provide strategic final review and recommendations on client reports before delivery Content, Social & Editorial Oversight • Review social media content weekly during the first 90 days of new client onboarding • Review blogs, press releases, SEO pages, and email newsletters for strategic alignment, brand consistency, and best practices • Review quarterly social media audits with Social Media Strategist • Collaborate with Digital Marketing Manager to build SEO-driven editorial calendars • Perform keyword research to validate topics and search intent • Approve editorial calendars and major content initiatives SEO Strategy • Oversee SEO project success for assigned accounts • Review SEO content prior to publishing • Guide writers and team members on structure, keyword usage, and long-term content strategy Website Strategy & Project Leadership • Lead website redesign projects from a strategic perspective • Own site structure, messaging, and SEO direction • Review wireframes, copy, and site architecture • Guide designers, developers, and internal teams through launch Internal Strategy & Process Development • Act as the day-to-day go-to for the team on marketing strategy, direction, and decision-making • Help develop onboarding questionnaires and strategy frameworks for new clients • Create and refine fulfillment processes for efficiency and scale • Identify workflow gaps and recommend improvements • Coach team members at a strategic level What This Role Is Not To ensure clarity: • Not purely advisory • Not execution-heavy, but you will step in when needed • Not HR or internal operations management • Not day-to-day task tracking • Not a passive leadership role This is a player-coach role in a growing agency. If you’re looking for a highly corporate environment or a purely hands-off leadership role, this won’t be the right fit. Ideal Candidate • 5–8+ years of marketing experience (agency experience strongly preferred) • Deep understanding of SEO, content strategy, and digital marketing • Comfortable leading website strategy and redesigns • Confident decision-maker with ownership mindset • High standards for quality and results • Experience managing client relationships and running meetings • Organized, systems-oriented, proactive • Excited to help build and grow an agency We’re looking for someone who wants to build something meaningful, take ownership, and grow alongside the business. Compensation based on experience Job Type: Full-time Pay: $65,000.00 - $75,000.00 per year Benefits: • Health insurance • Paid time off • Professional development assistance Application Question(s): • Do you have experience working in a marketing agency environment? • Have you ever been the primary marketing decision-maker for client accounts? • This role replaces the founder as the day-to-day marketing decision-maker for the team. Are you comfortable owning strategy decisions and guiding others? • Describe your style for leading client meetings: • Do you have experience with SEO best practices and keyword research? Do you feel confident creating editorial calendars with topics that are backed by keyword strategy and aligned with client goals? • This role involves leading strategy while also managing some client accounts directly. How do you feel about balancing leadership with hands-on client work? • Where do you want to be professionally in the next 2–3 years, and how does this role fit into that vision? Work Location: Remote