Join Our Team: Leading the Charge in Customer Marketing and Stewardship
At The Coca-Cola Company, we're on a mission to refresh the world and make a difference through our beloved brands, done sustainably for a better shared future. As a global beverage leader, we're not just looking for employees - we're looking for passionate individuals who want to be part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are at the forefront of marketing and growing a portfolio of brands, ensuring each brand connects deeply with local consumers in ways that scale globally.
About the Role: Senior Director, Customer Marketing & Stewardship
We're seeking an experienced Senior Director, Customer Marketing & Stewardship to lead our shopper marketing efforts for Ahold Delhaize USA (ADUSA) across five divisions: Giant Food, Giant/Martins, Stop & Shop, Hannaford, and Food Lion. This role will integrate shopper strategies from the ADUSA blueprint with Coca-Cola brand priorities to strategically plan and build digital programming that supports omni-channel execution and delivers system performance.
Key Responsibilities:
- Develop and execute shopper marketing strategies that drive sales and brand growth across ADUSA divisions, including digital programming and retail media planning.
- Collaborate with key CPG partners to build unified voice and partnerships across channels.
- Lead the narrative of how NAOU is building loved brands sustainably within retail channels and key bottler territories.
- Create quarterly stewardship templates to be used with National Retail Sales teams and key Franchise partners to tell the holistic narrative of how NAOU is building Loved Brands.
- Produce summary content and steward team performance and updates for retail, marketing, and franchise performance routines.
- Project Leader for strategic projects led by the Frontline Marketing (FLM) organization, optimizing digital shelf process internally and across retail partners.
Requirements and Qualifications
Essential Qualifications:
- Bachelor's Degree in Marketing, Business, or a related field; Master's degree preferred.
- 12+ years of experience in marketing, brand management, shopper marketing, and/or commerce.
- Analytical skills for data interpretation and strategy development.
- Experience in Brand Management, Category Management, Omnichannel Business Planning, and Retail Media Network.
- Financial acumen, including Revenue Growth Management (RGM) and P&L management.
- General Management mindset with influencing skills.
Preferred Qualifications:
- Experience in the beverage industry or with a similar CPG company.
- Knowledge of retail media networks and digital shelf optimization.
- Strong understanding of shopper marketing and its impact on sales and brand growth.
Skills and Competencies
To succeed in this role, you'll need:
- Brand Architecture: Understanding of how to build and maintain strong brand health.
- Brand Management: Experience in managing brands and developing brand strategies.
- Channel Management: Ability to manage multiple channels and develop channel-specific strategies.
- Collaborating for Value: Experience in collaborating with cross-functional teams to drive business results.
- Digital Media Strategy: Understanding of how to develop and execute digital media strategies.
- Leadership: Experience in leading teams and developing talent.
- Marketing Strategies: Ability to develop and execute marketing strategies that drive business results.
- Media Planning: Experience in planning and buying media.
- Negotiation: Strong negotiation skills.
- Portfolio Management: Experience in managing a portfolio of brands.
- Problem Solving: Strong problem-solving skills.
- Quantitative Research: Experience in using data and analytics to inform business decisions.
- Story Telling: Ability to tell compelling stories that drive business results.
- Social Media Strategies: Understanding of how to develop and execute social media strategies.
- SWOT Analysis: Experience in conducting SWOT analyses.
What We Offer
Compensation and Benefits
We offer a competitive salary range of $175,000 - $201,000, depending on geography, job-related knowledge, skills, and experience. In addition, you'll be eligible for:
- A full range of medical, financial, and other benefits.
- An annual incentive reference value of 30%, which is a market-based competitive value for your role.
Career Growth and Learning Opportunities
At The Coca-Cola Company, we're committed to helping our employees grow and develop their careers. We offer:
- Opportunities for career advancement and professional growth.
- Training and development programs to help you build new skills.
- A culture that encourages continuous learning and improvement.
Work Environment and Culture
Our culture is grounded in our company purpose: to refresh the world and make a difference. We value:
- Curiosity: We're curious and open to new ideas.
- Empowerment: We empower our employees to take ownership of their work.
- Inclusivity: We strive to create an inclusive and diverse workplace.
- Agility: We're agile and adaptable in a rapidly changing world.
Why Join Us?
At The Coca-Cola Company, we're not just a company - we're a community of passionate employees who are refreshing the world and making a difference every day. We believe in:
- Creating a diverse, equitable, and inclusive workplace.
- Supporting the financial and personal well-being of our employees.
- Empowering our employees to prioritize their career development.
How to Apply
If you're a motivated and experienced marketing professional looking to lead the charge in customer marketing and stewardship, we want to hear from you! Please submit your application, including your resume and cover letter, to be considered for this exciting opportunity.
Don't miss this chance to join our team and be part of something that can positively impact the world. Apply now and take the first step towards a rewarding career with The Coca-Cola Company!
Apply Now