Job Description:
• Own SMB regional tradeshows end-to-end — from initial scoping and planning through onsite execution and final performance readout.
• Manage all logistics including booth builds, shipping, vendor/venue coordination, travel, collateral, giveaways, and onsite attendee experience.
• Manage the budget for assigned tradeshows, from planning and forecasting to expense tracking and post-event ROI analysis.
• Serve as the primary point of contact for show organizers, venue teams, and external vendors.
• Ensure all booth designs, signage, demos, and materials reflect Toast’s brand standards and consistent messaging.
• Partner closely with SMB Sales, Restaurant Success, Solutions Engineering, and Growth teams to align each show with regional priorities and ensure proper staffing.
• Build staffing schedules, assign booth roles, and provide onsite expectations and enablement for attending Toasters.
• Manage pre-event registration pacing and share weekly Slack updates with regional leaders to drive attendance and visibility.
• Coordinate pre- and post-show outreach with sales teams to support localized goals and follow-up.
• Track leads, MQLs, and booth engagement metrics; deliver clear post-event readouts with insights, wins, and recommendations.
• Proactively identify operational gaps and recommend improvements to strengthen future SMB tradeshow execution.
• Support NRA with vendor coordination, staffing schedules, and onsite logistics, and assist with occasional VIP/prospect dinners tied to external events.
• Maintain event timelines, checklists, invoices/POs, and documentation; contribute to scalable playbooks and repeatable SMB tradeshow processes.
Requirements:
• 5+ years of tradeshow or external event planning experience, ideally in a high-growth or field marketing environment.
• Proven track record managing end-to-end event execution with strong onsite presence.
• Experience partnering with sales teams or field organizations strongly preferred.
• Exceptionally organized, resourceful, and able to handle multiple events simultaneously.
• Previous experience working with vendors, venue teams, show organizers, and partners.
• Demonstrated ability to track MQLs, leads, and event KPIs and summarize performance insights.
• Experience with registration platforms (Cvent/Bizzabo), CRM tools (Salesforce), and project management tools is a plus.
• Strong understanding of brand experience, booth flow, visual consistency, and audience engagement at tradeshows.
• Willingness to travel 25%, including some weekends.
• Team player with a positive, solutions-oriented mindset.
• Self-directed and motivated to continually improve event quality, efficiency, and impact.
Benefits:
• Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
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