PVH Corp. is a leading brand builder known for Calvin Klein and TOMMY HILFIGER. The Search Marketing Senior Analyst will coordinate paid search and SEO programs, driving growth through data analysis and collaboration with cross-functional teams and external agencies.
Responsibilities
- Monitor campaign performance daily and react to deviations from plan quickly and strategically
- Partner with search agency and engine reps to execute a program that represents a best in class campaign structure and audience strategy
- Assist in sharing search marketing plans and performance for paid and organic search with key internal business partners. Attend appropriate meetings to understand business needs and manage agency as they execute plans within search to capitalize on trends, support category demand, promotions and/or brand campaigns
- Submit and manage any creative requests to the creative team to support key promotions, seasonal products and campaign moments for all Search, Shopping and Demand Gen campaigns
- Maintain internal reporting on a weekly basis to ensure source of truth campaign data is tracked and shared with the proper internal stakeholders
- Perform deep dive search analyses often to understand key trends and work with agencies and engine reps to make recommendations or bring forth testing opportunities based on these analyses
- Work cross-functionally with Analytics team for any updates needed for reporting or performance tracking
- Monitor the marketplace and competitors, keeping the brand informed of industry best practices and updates among all SERP’s. Stay on top of digital marketing trends to keep Calvin Klein at the forefront; Identify and propose new opportunities appropriate for the brand
- Help optimize the Calvin Klein website and advise the ecommerce team on creating new shops & refreshing metadata, bottom copy, and other on page elements based on SEO keyword research and best practices
- Push for content expansion to stay on top of SEO landscape as trends and ranking metrics evolve
- Lead efforts to elevate AI adoption across the brand to increase visibility in the space
- Work cross-functionally with the site team for any joint projects or requests to optimize organic search for key category terms by aligning with consumer search behavior to deliver traffic growth. This may come down the pipeline as we enter into new seasonal, promotional, and campaign moments
- Manage creative copy refreshes across the search account based on the season and brand campaign
- Work cross-functionally with the tech, dev, and SEO agency to help implement any technical updates to the site based on SEO research, best practices, and business goals
- Monitor any SEO implementations to report out and share findings with the respective internal team
Skills
- Bachelor Degree Required
- Understanding of SEM and SEO best practices and experience in AdWords, SearchAds360, Google Search Console; Experience with search, shopping and demand gen campaigns
- Strong grasp of retail math and performance marketing metrics, understanding of efficiency metrics
- Data driven with strong analytical and critical thinking skills; ability to share learnings with the broader team
- Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
- Can-do mindset and team player
- Strong project management skills
- 1 - 2 Years experience preferred
Benefits
- Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
- An above-market 401(k) contribution to help our eligible associates save for retirement.
- Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
- A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
- Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
- Receive support for continued education including tuition reimbursement.
- Shop at our company outlets and e-commerce sites at a discount.
Company Overview
Building Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world It was founded in 1881, and is headquartered in New City, New York, USA, with a workforce of 10001+ employees. Its website is https://www.pvh.com.
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