Note: The job is a remote job and is open to candidates in USA. Trafilea is a Consumer Tech Platform for Transformative Brand Growth, building the AI Growth Engine that powers the next generation of consumer brands. The Retention Manager will design and lead an end-to-end retention strategy to transform one-time buyers into loyal customers, managing various channels and collaborating with cross-functional teams. Responsibilities • Own and scale Retention channels (Email, SMS, Push, WhatsApp) for Apparel brands • Lead strategies from onboarding and transactional flows to winback and loyalty campaigns • Maximize impact by aligning messaging, segmentation, and frequency to reduce fatigue and unsubscribes • Partner with Growth, Creative, Data, and IT squads to execute campaigns and automated flows • Benchmark top competitors weekly to inform creative calendars and strategy • Define quarterly objectives and initiatives balancing innovation with flawless execution • Monitor and present metrics such as repurchase rate, conversion, and LTV/CAC, highlighting risks, blockers, and opportunities • Ensure campaigns and projects are delivered on time, at scale, and with clear visibility for stakeholders • Foster a test-and-learn environment to unlock new growth opportunities Skills • 7+ years in retention marketing, ideally in digital-first/e-commerce environments • 5+ years in leadership roles managing cross-functional teams • Bachelor's in Business, Marketing, Engineering, Analytics, or related field • Proven ability to lead high-impact retention strategies • Strong analytical mindset, skilled at interpreting customer data to drive insights • Exceptional communication and collaboration across functions • Solid understanding of CRM, lifecycle management, and retention tactics • Excellent organizational skills with ability to manage multiple priorities • Attention to detail, strong problem-solving, and ability to balance big-picture strategy with execution • Dynamic, ambitious, curious—always testing and exploring AI and new technologies • Experienced in coaching, empowering, and holding teams accountable • Advanced English (mandatory); Spanish a plus • Strong knowledge of analytics tools; SQL/Data Science a plus • Basic familiarity with front-end tools, tracking systems, or working with engineers Benefits • USD competitive salary • Paid time off Company Overview • Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes. It was founded in 2014, and is headquartered in Montevideo, NA - Uruguay, URY, with a workforce of 201-500 employees. Its website is