Note: The job is a remote job and is open to candidates in USA. We Generate is seeking a highly creative Freelance Social Producer to capture and create viral content at live music events. The role involves identifying spontaneous moments, planning content ideas, and managing social media accounts to maximize audience engagement.
Responsibilities
• Capture high-quality, engaging content at live music shows in real time
• Identify and film spontaneous, high-impact moments with viral potential
• Conceptualise and plan content ideas ahead of events to maximise reach and engagement
• Operate and manage multiple fan-style / burner social media accounts (primarily TikTok)
• Ensure all accounts are set up, optimised, and compliant with platform guidelines prior to shows
• Post, edit, and publish content quickly to capitalise on real-time trends and audience momentum
• Monitor performance and adapt content strategy on the fly
Skills
• Proven experience creating viral or high-performing content on platforms like TikTok, Instagram, or similar
• Deep understanding of fan culture, meme cycles, and internet trends
• Experience running or contributing to fan accounts, burner accounts, or niche social pages
• Strong instincts for timing, storytelling, and capturing culturally relevant moments
• Ability to work quickly and effectively in fast-paced, high-pressure live environments
• Excellent ideation skills; able to generate creative concepts ahead of time and execute them seamlessly
• Strong awareness of platform rules, content moderation, and account health best practices
• Experience working in music, live events, or entertainment
• Basic video editing skills (mobile-first editing is a plus)
• Existing network or understanding of online fan communities
Company Overview
• We Generate is a digital marketing company that provides brand campaigns, film production, and animation services. It was founded in 2020, and is headquartered in London, England, GBR, with a workforce of 11-50 employees. Its website is https://www.we-generate.com/.