Apify's mission is to make the web more programmable.
Why?
We believe that humans have better things to do than filling forms, compiling huge Excel sheets of copy-pasted data, or watching thousands of videos to determine whether they include a specific brand logo.
Those are jobs for a machine.
And just as in the real world we have tools that make our lives easier, we should have tools to make our lives easier on the web.
Web automation has a profound impact. Our users automate service unsubscriptions to save people money, and they collect billions of rows of data from all over the world for AI training, protection of consumers, or finding lost children.
To support our mission, we’re looking for a talented Product Marketing Manager to help us with our go-to-market (GTM) strategies to drive the promotion and adoption of our integrations.
What you’ll be working on:You’ll be responsible for the development and execution of the marketing strategy for our entire suite of integrations.
Understanding the needs of our user base - from individual developers to large enterprises - to craft tailored product messaging, positioning, and marketing collateral for Apify’s integrations.
Developing and lead successful GTM strategies for new integrations - from initial launch to ongoing marketing campaigns that drive adoption.
Measuring and report on the performance of marketing campaigns, using data to inform future strategies and product decisions.
Working closely with our product and engineering teams to provide market and user feedback that will influence the future roadmap of our integrations.
Identifying key integration trends and monitor the competitive landscape to uncover new opportunities for growth and partnerships.
Keeping our internal teams, including marketing, sales, and product, informed and educated about various use cases so we can use these integrations internally as well.
5+ years of experience in B2B product marketing, ideally in a technology company with a strong developer focus and a product-led growth (PLG) model.
A genuine passion for the power of integrations and how they unlock greater value for users, staying current with the latest API and integration trends.
A proven track record of developing and executing successful product marketing strategies - from user research and competitive analysis to compelling messaging and GTM plans.
A grasp of complex technical concepts, such as APIs and webhooks, and translate them into clear, relatable, and engaging marketing campaigns - for both technical and non-technical audiences.
Strategic thinking, and you know how to prioritize in a fast-paced environment, focusing on integration opportunities that will have the most impact.
Exceptional organizational and multitasking skills and thrive when collaborating across various teams.
Excellent written and verbal communication skills in English.
Any technical background and experience in the integrations space is a big plus, either in formal third-level education or in the trenches of another tech company.
Develop a deep understanding of Apify's existing integrations, including our API, webhooks, and key partner integrations like Zapier, Make, and our growing list of data and AI-related connectors.
Conduct a comprehensive competitive analysis of the integration landscape within the web scraping and data extraction industry to identify our key differentiators and opportunities.
Engage with our current users and partners to learn about their primary use cases, challenges, and the value they gain from Apify’s integrations.
Evaluate how users currently discover and adopt our integrations, and suggest new marketing channels to explore.
Gain early wins by developing and launching initial marketing campaigns to promote key integrations.
Become an active contributor to the overall marketing strategy, ensuring our integration marketing efforts are aligned with Apify's mission and quarterly objectives (OKRs).
Utilize user data and analytics to drive the adoption of our integrations and acquire new users who can benefit from a connected Apify experience.
Take full ownership of the marketing roadmap for Apify's integrations, ensuring it is strategically aligned with user needs, market trends, and Apify’s long-term business goals.
Space, support, and autonomy for personal growth, with a direct impact on our success
Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic
Option to work remotely ️
Flexible working hours ️
Zero bullshit policy: No Jira, no Okta, no Confluence, no quarterly estimates. Just GitHub, GSuite, Notion, Slack, and shipping stuff to production
Nobody counts holidays as long as the work gets done
Stock options and profit sharing
Free Multisport card ️♀️
We welcome pets, kids, and bikes at the office
Epic team buildings and offsites with biking, canoeing, and other adventures
Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the possibility to work across teams
Generous hardware budget
Free lunches every day when working from the office
Unlimited supply of ☕ & and snacks
Free entry to the wonderful Prague Zoo
Ping-pong, chess, PS5, lightsabers, foosball league after lunch
For more details about Apify and what it is like to work with us, see our Careers page.
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