The Performance Marketing Manager is responsible for leading the strategic planning, execution, and optimization of digital acquisition and retention programs. This role is data-centric, with a strong emphasis on owning key marketing performance metrics, building robust reporting infrastructure, and driving scalable growth through rigorous testing and attribution modeling. This position will focus on unlocking actionable insights through KPI tracking (CAC, LTV, AOV, repurchase rate, etc.), incrementality testing, and cross-channel attribution analysis. The ideal candidate brings deep experience in DTC performance marketing, fluency in both acquisition and lifecycle levers, and a proven ability to improve efficiency and scale through data-informed decision-making. This position reports to the Director of Digital Sales.
Key Responsibilities
Performance Strategy & Analytics
- Develop and maintain comprehensive dashboards that track performance KPIs including CAC, LTV, AOV, LTM revenue, and cohort trends
- Lead marketing mix modeling and incrementality testing initiatives to understand channel impact and guide investment decisions
- Design and manage attribution frameworks that deliver clarity across paid, organic, and retention touchpoints
- Partner with cross-functional teams to align forecasts, performance goals, and data infrastructure needs
Paid Media Management:
- Oversee performance across paid platforms including Meta, Google, TikTok, Pinterest, and emerging channels (managed via internal team and agency partners)
- Drive media budget allocation, pacing, and ROI optimization in alignment with business goals
- Lead creative testing frameworks and inform asset development in partnership with brand and content teams
- Ensure precision in tracking, attribution tagging, and data integrity across platforms
Lifecycle & Retention Marketing:
- Collaborate on strategy for email, SMS, and push campaigns, with execution led by the Retention Specialist
- Guide segmentation, personalization, and automation strategies that improve key retention metrics and customer LTV
- Support optimization of the subscription lifecycle in collaboration with the product and CX teams
Testing & Optimization:
- Define and execute a robust testing roadmap across acquisition and lifecycle channels
- Lead experimentation frameworks that support incrementality, channel efficiency, and funnel performance improvement
- Monitor campaign performance and develop optimization strategies rooted in statistical rigor and channel-specific benchmarks
Team Collaboration & Development:
- Provide mentorship and light oversight to Digital Marketing Specialists across growth and retention functions
- Foster a performance-oriented culture with strong cross-functional collaboration across marketing, analytics, and eCommerce teams
- Partner closely with the Digital Marketing Director to inform strategy and share performance insights at the executive level
Qualifications & Skills
- 5 years of experience in a performance marketing or growth analytics role within a DTC or eCommerce environment
- Deep understanding of marketing KPIs including CAC, LTV, AOV, payback period, and repurchase rate
- Demonstrated experience in incrementality testing, MMM (marketing mix modeling), and attribution methodology development
- Hands-on experience with paid media platforms (Meta, Google, TikTok), GA4, UTM structure, and data visualization tools (e.g., Looker Studio, Tableau)
- Proficiency with Shopify and retention platforms such as Attentive, Klaviyo, and Recharge
- Strong analytical acumen and a strategic mindset, with the ability to translate complex data into actionable insights
- Excellent communication skills and a collaborative working style in fast-paced environments
Salary: $75,000-85,000 annually
Location: Remote or Hybrid, Utah preferred
Position Type: Full-time
Benefits:
- Paid time off (flexible)
- Paid holidays
- Insurance: Health, dental & vision
- 401(k) + Company match
- Free product allowance
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