ad+one is a rapidly growing media agency in NYC seeking a Paid Search Manager. The role involves managing digital media schedules across paid search campaigns and collaborating with internal teams and clients to meet campaign objectives.
Responsibilities
- Implement client business objectives into media activation strategies
- Build audience strategy, choose relevant formats, and select inventories best suited to deliver on designated KPIs
- Work in platform to implement, activate, troubleshoot, optimize, and draw insights from biddable campaigns
- Manage campaigns and ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
- Help manage the issuance of campaign performance reports and share results across teams to ensure progress
- Work with publishers to implement, troubleshoot, and optimize deals to help secure access to high-quality media inventory
- Liaise with clients and external agencies to ensure campaign setup and tracking are implemented following the correct procedure
- Demonstrate diligence, attention to detail, and adherence to search and social best practices throughout the full campaign life cycle
- Manage campaigns’ budget forecasting, planning, and budget monitoring
- Collaborate with the account teams in the planning and activation phase, as well as when presenting results internally and externally
- Handle the day-to-day client relationship around biddable media in conjunction with the account managers
- Participate in client/staff education around best practices and industry updates within the space
- Onboarding and auditing of new clients' biddable initiatives
- Develop, grow, and maintain relationships with publishing partners
Skills
- 1-3 years of digital experience at an agency working within paid search. Digital analytics experience a plus
- Ability to provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
- Experience with Bing and/or Google Ads
- Solid team player with a collaborative mindset and desire to continuously learn and contribute
- Strong analytical ability and problem-solving skills
- Excellent communication and writing skills
- Strong project management skills
- Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously
Company Overview
Ad+One is a marketing and advertising company specializing in advertising, pr, and digital marketing services. It was founded in 1998, and is headquartered in Westchester, Illinois, USA, with a workforce of 2-10 employees. Its website is http://adonetostaff.com.
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