The Pennsylvania Leadership Charter School is a state-wide, public K-12 online charter school providing a dynamic learning experience. The Narrative Content Specialist is responsible for amplifying the voices of students and staff by developing engaging content across various platforms to highlight the school’s innovative education model.
Responsibilities
- Research, develop, and write high-quality content, including blogs, articles, some media scripts, and other public-facing content to support the PALCS’ communication goals and create impactful narratives that inspire engagement across audiences
- Collaborate with academic teams and across all school departments to identify and promote compelling stories about student achievements, innovative programs, and staff initiatives
- Produce and curate content for key initiatives, such as the Talking Points newsletter and informative content for featured media productions, ensuring alignment with PALCS’ mission and goals
- Maintain and update the public website, including sections such as staff bios, info session registration, enrollment updates, and engagement opportunities
- Manage public document repositories, including Board information, policies, Federal Program updates, and Special Education notices
- Develop and execute content strategies to enhance customer relationship management (CRM) campaigns with strategically timed and relevant messaging
- Work closely with the social media team to ensure stories and initiatives are shared effectively across platforms, maximizing engagement
- Regularly assess and refresh content to maintain relevance and resonance with target audiences
- Support the communications team in creating print and digital collateral for events, campaigns, and outreach efforts
- Track and analyze content performance metrics to inform future strategies and improvements
- Tell authentic and inspiring stories that showcase the PALCS’ impact on students and the broader community
- Maintain public-facing website and document repositories to ensure accuracy, timeliness, and accessibility
- Coordinate with various teams to align content with strategic priorities and institutional messaging
- Regularly update and optimize CRM campaigns to reflect current programs, events, and opportunities
- Serve as a key resource for creating innovative content that supports the PALCS’ mission and values
Skills
- Bachelor's degree in communications, journalism, marketing, or a related field
- Experience in content creation, storytelling, or communications roles
- Proven ability to create impactful content across multiple platforms, including websites, blogs, and social media
- Expertise in content creation for diverse platforms, including blogs, social media, and websites
- Familiarity with CRM systems and strategies for content-driven customer engagement
- Understanding of public document maintenance and compliance requirements (e.g., Board policies, federal programs)
- Exceptional writing and editing skills with a strong storytelling ability
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
- Ability to identify and articulate compelling narratives that resonate with diverse audiences
- Flexibility to adapt content to different platforms and formats while maintaining a consistent voice and tone
- Commitment to fostering an inclusive and accessible communication approach
Company Overview
PALCS is a state-approved public cyber school for students in kindergarten through 12th grade who reside in Pennsylvania. It was founded in 2004, and is headquartered in West Chester, Pennsylvania, USA, with a workforce of 201-500 employees. Its website is http://www.palcs.org/.
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