Lister Fertility Clinic is part of HCA Healthcare UK, a leading provider of privately funded healthcare. They are seeking a Marketing Executive to support the planning, delivery, and optimization of marketing activities across corporate health services and primary care, focusing on customer acquisition and engagement.
Responsibilities
- Produce high-quality content for B2B, B2B2C and B2C audiences, including employee-facing materials, corporate marketing assets, service descriptions, campaign messaging, blog articles and ghost-written thought leadership
- Develop content that supports corporate sales conversations, employee engagement initiatives and direct-to-consumer acquisition across primary care and related services
- Work with other marketers to ideate and deliver content for social media channels, adapting tone and messaging for professional, employee and consumer audiences, and supporting the posting schedule
- Work closely with the in-house studio to brief and deliver creative assets that promote services across digital, print and in-clinic environments
- Support the delivery of targeted, multi-channel campaigns, from ideation and planning through to execution and post-campaign evaluation
- Assist with product and proposition development, helping define and refine primary care and corporate health offerings for different audience segments
- Monitor engagement and performance metrics using department dashboards, contributing to reporting and insight generation for senior stakeholders
- Support the coordination of meetings, events, workshops, webinars, videography and photoshoots, ensuring smooth delivery and alignment with objectives
- Maintain website content, service pages and GP profiles, ensuring accuracy, consistency and SEO best practice
- Track deadlines, manage workstreams and support the timely delivery of marketing activity across multiple stakeholders
- Support brand, service and clinical positioning, ensuring consistency of messaging, tone and visual identity across all customer touchpoints
Skills
- Passion for marketing and a proactive mindset
- Confidence engaging with stakeholders at all levels
- Excellent written and verbal communication and relationship management skills
- A team player with enthusiasm, adaptability and a willingness to learn
- The ability to take ownership, work autonomously and deliver work of a high standard
- Ability to work in a high-pressure, fast-paced environment
- Educated to Degree level in Marketing or equivalent experience
Benefits
- 25 days holiday each year (plus bank holidays) increasing with service, with option to buy or sell leave to suit you.
- Private Healthcare Insurance for treatment at our leading hospitals.
- Private pension contribution which increases with length of service.
- Season Ticket Loan and Cycle to Work scheme.
- Group Life Assurance from day one.
- Critical illness cover.
- Enhanced Maternity and Paternity pay.
- Corporate staff discount for all facilities including Maternity packages at The Portland.
- Comprehensive range of flexible health, protection and lifestyle benefits to suit you.
- Discounts with over 800 major retailers.
Company Overview
The Lister Fertility Clinic is one of the largest fertility centres in the UK. It was founded in 1988, and is headquartered in Chelsea, GB, with a workforce of 51-200 employees. Its website is https://listerfertility.co.uk/.
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