We’re looking for an experienced Klaviyo specialist to take ownership of the strategy, optimization, and performance side of our email marketing.
Important:
We handle email design, copy, and campaign execution internally.
This role is not about building emails - it’s about deciding what to send, when, to whom, and why, and continuously improving results inside Klaviyo.
This is an ongoing, monthly collaboration.
What You’ll Be Responsible For
- Owning Klaviyo account structure & health
- Reviewing and optimizing:
Segmentation logic (engagement windows, VIPs, product affinity, suppression)
Flow logic, prioritization & timing
Deliverability & sender reputation
- Defining:
Recommended email cadence (campaigns vs flows)
Campaign types needed (promo, educational, retention, reactivation, etc.)
Flow roadmap (what to optimize next and why)
Monitoring and improving key metrics:
Flow revenue contribution
Revenue per recipient
Open rate, CTR, unsubscribe & spam complaint rates
Providing clear, actionable recommendations our team can execute
You will not:
- Design emails
- Write copy
- Build templates
- Send campaigns
What We’re Looking For:
- Strong hands-on experience with Klaviyo (DTC e-commerce)
- Proven ability to improve email performance, not just “run flows”
- Deep understanding of:
Deliverability fundamentals
Email fatigue & cadence control
Lifecycle marketing (pre → post → repeat → reactivation)
Ability to explain why something should be done, not just what
Comfortable working async and giving structured feedback
Experience with brands doing meaningful monthly revenue is a big plus.
Engagement Structure
- Hourly or ongoing monthly retainer
- 1× monthly deep-dive / review
- Strategic planning + async support during the month
- Clear ownership of Klaviyo performance & recommendations
- Budget range will reflect experience and impact - quality over cheap execution.
To Apply (Required)
Please include:
- A short summary of your Klaviyo experience
- 1–2 examples of how you improved email performance for a brand (high-level is fine)
- Your preferred hourly rate or monthly retainer for this type of role
Answer briefly:
What percentage of revenue should flows vs campaigns generate in a healthy Klaviyo account - and why?
Apply Now
Apply Now