Google Ads (Paid Search) Specialist for B2B Lead Gen (HubSpot Experience Preferred)
Note: We are only looking to work directly with individual freelancers. Agencies or teams will not be considered.
Overview
We’re a B2B security technology manufacturer looking for a paid search specialist to help us build and scale a high-performing Google Ads program focused on dealer acquisition and product demand generation.
This is not a “set it and forget it” role.
We’re looking for someone who understands search intent, lead quality, and conversion optimization, not just clicks and impressions.
Experience with HubSpot is a major plus, as our campaigns, landing pages, and attribution are all managed within that ecosystem.
Objectives
Generate qualified dealer leads (installers, integrators, AV pros)
Drive demand for security products and solutions
Improve cost per lead (CPL) and conversion rates over time
Build a scalable paid search foundation tied to real revenue
Responsibilities
Paid Search Strategy & Execution
Build and manage Google Ads campaigns (Search primarily, Display/Remarketing optional)
Develop keyword strategies based on intent (not just volume)
Structure campaigns for:
Dealer acquisition
Product-specific searches
Competitor targeting
Problem/solution searches
Optimization & Performance
Monitor and improve:
CTR
Conversion rates
Cost per lead
Run ongoing A/B tests (ad copy, landing pages, keyword structure)
Identify wasted spend and eliminate low-quality traffic
Conversion & Funnel Alignment
Work closely with our team to:
Align ads → landing pages → conversion goals
Recommend landing page improvements
Ensure messaging matches search intent
Tracking & Attribution (Important)
Set up and/or optimize tracking between Google Ads and HubSpot
Ensure we can track:
Lead source
Campaign performance
Down-funnel conversion quality
Requirements
Proven experience running Google Ads for B2B lead generation
Strong understanding of:
Keyword intent
Funnel stages
Conversion optimization
Experience with conversion tracking and analytics (GA4, GTM, etc.)
Ability to clearly explain strategy and performance
Strong Bonus
Experience with HubSpot:
Landing pages
Forms
Attribution tracking
Experience in:
Security / CCTV / IoT
Smart home or AV integration
Familiarity with CRM-based lead pipelines (not just form fills)
What We’re NOT Looking For
“Traffic-first” marketers focused on impressions over results
Ecommerce-only experience without B2B lead gen
Set-and-forget campaign management
Agencies that outsource work without transparency
Success Metrics
Cost per qualified lead
Conversion rate (click → lead)
Lead quality (based on downstream sales feedback)
Scalable campaign performance over time
(Optional but preferred) Share any examples of landing pages or funnels you’ve worked on.