Posted Nov 23, 2025

Experienced Director of Consumer Data Collection and Activation for Digital Transformation and Customer Engagement at blithequark

Introduction to blithequark

At blithequark, we are passionate about harnessing the power of data to drive customer engagement and loyalty. As a leader in the private industry, we are committed to innovation and excellence in all aspects of our business. Our portfolio boasts an impressive array of brands, and we are dedicated to fostering a culture of creativity, collaboration, and growth. If you are a motivated and experienced professional looking to make a meaningful impact in the field of consumer data collection and activation, we encourage you to join our team as a Director of Consumer Data Collection and Activation.

Job Overview

This is an exciting opportunity for a seasoned professional to lead our efforts in driving first-party consumer data collection and activation systems across the digital landscape. As a key member of our team, you will be responsible for developing and implementing comprehensive strategies for gathering, managing, and utilizing consumer data to enhance customer engagement, adoption, and loyalty across various digital channels. Your expertise will be instrumental in shaping our approach to customer data management, and your collaboration with cross-functional teams will be essential to driving business success.

Key Responsibilities

Develop and execute comprehensive strategies for gathering, managing, and utilizing first-party consumer data across the digital environment.
Design and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Investigate potential opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation.
Define and execute personalized customer journeys across digital ecosystems, ensuring consistency and relevance. Oversee end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments.
Collaborate closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional cooperation.
Work with legal and compliance teams to ensure data collection practices adhere to privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage.

Qualifications and Experience

To be successful in this role, you will need to possess a Bachelor's degree and a minimum of 8-12 years of experience in a similar position, such as a Digital Consumer Engagement or CRM Lead. Your expertise should include a passion for data-driven customer engagement design and a desire to advocate for the best consumer experience. You should have excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders, navigate complex situations, and manage risk.

Essential Skills and Competencies

Strong understanding of data analysis, customer segmentation, and targeting approaches.
Proficiency in marketing automation and CRM platforms, such as Adobe Journey Analyzer and Adobe Experience Platform.
Strategic mindset with the ability to translate business objectives into meaningful customer engagement strategies.
Excellent problem-solving skills, with the ability to think creatively and outside the box.
Strong leadership and collaboration skills, with the ability to inspire and motivate cross-functional teams.

Career Growth and Learning Opportunities

At blithequark, we are committed to the growth and development of our employees. As a Director of Consumer Data Collection and Activation, you will have access to a wide range of training and development opportunities, including workshops, conferences, and online courses. You will also have the chance to work with a talented team of professionals who are passionate about innovation and excellence.

Work Environment and Company Culture

Our company culture is built on a foundation of creativity, collaboration, and innovation. We believe in fostering a work environment that is inspiring, supportive, and inclusive, where employees feel valued and empowered to contribute their best work. As a member of our team, you will be part of a dynamic and fast-paced environment that is always looking for new and better ways to drive business success.

Compensation and Benefits

We offer a competitive salary range of $35-$40 per year, as well as a comprehensive benefits package that includes health insurance, retirement savings, and paid time off. We also provide a range of perks and incentives, including flexible working hours, remote work options, and professional development opportunities.

Conclusion

If you are a motivated and experienced professional looking to make a meaningful impact in the field of consumer data collection and activation, we encourage you to apply for this exciting opportunity at blithequark. As a Director of Consumer Data Collection and Activation, you will be part of a talented team of professionals who are passionate about innovation and excellence. You will have the chance to work with a wide range of brands, develop and implement comprehensive strategies for gathering and utilizing consumer data, and contribute to the growth and success of our business. Don't miss out on this opportunity to join our team and take your career to the next level.

How to Apply

To apply for this position, please submit your application through our website. You will need to provide a qualifications certificate with mark sheets, passport-size photographs, and a signature. We also require a cover letter and a resume that outlines your experience and qualifications for the role. If you have any questions or would like more information about the position, please don't hesitate to contact us.