Introduction to blithequark and the Industry
In the fast-paced and ever-evolving landscape of brand management and customer insights, staying ahead of the curve is crucial for success. At blithequark, we recognize the importance of leveraging data-driven insights to inform brand experience strategies, messaging, and public relations. As a leader in the industry, blithequark is committed to fostering a culture of innovation, collaboration, and excellence. We are now seeking an experienced Customer Insights Associate Director to join our team, who will play a pivotal role in driving brand strategies and growth through actionable insights and strategic communications.
Key Responsibilities
As a Customer Insights Associate Director at blithequark, you will have the opportunity to work closely with senior leaders, research agency partners, and cross-functional teams to drive business growth and brand excellence. Your key responsibilities will include:
- Partnering with senior leaders to understand key business issues and developing data-driven insights to inform brand experience strategies, messaging, and public relations.
- Designing custom research in support of the Brand Measurement Trackers to yield actionable insights that drive brand strategies.
- Guiding research agency analytic teams to perform advanced analytics, including driver and correlation analysis, perceptual maps, and other methodologies to uncover opportunities for the brand.
- Leading a cross-functional team in preparing the Annual 'State of the Brand' report, providing a holistic, enterprise-wide view of the health and strength of the blithequark brand.
- Managing research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
- Partnering with the sponsorship team to identify relevant activations around fans' needs and passions and measuring their impact on brand associations and brand health.
- Collaborating with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.
Essential Qualifications
To be successful in this role, you will need to possess the following essential qualifications:
- Eight or more years of relevant experience in customer insights, market research, or a related field, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Knowledge of media monitoring and analysis tools, with the ability to apply this knowledge to drive business growth and brand excellence.
- Strong analytical and data interpretation skills, with the ability to analyze complex data sets and provide actionable insights and recommendations.
- Excellent written and verbal communication skills, with the ability to communicate effectively with senior leaders, research agency partners, and cross-functional teams.
- Ability to work independently and as part of a team, with a strong focus on collaboration and teamwork.
- Proven experience in designing small and large-scale research projects involving primary and secondary data collection, with a focus on driving business growth and brand excellence.
- Experience in conducting market research for PR purposes, with a strong understanding of the importance of strategic communications in driving brand perception and growth.
- Ability to analyze data from multiple sources and provide insights and recommendations tailored to different functions and levels, with a strong focus on driving business growth and brand excellence.
- Experience with marketing communications and mobile, digital, and social media platforms, with a strong understanding of the importance of these channels in driving brand growth and engagement.
- Experience managing people and teams, either via direct reporting or influence, with a strong focus on leadership and teamwork.
- Experience with both Consumer and B2B audiences, with a strong understanding of the unique needs and preferences of each audience segment.
Preferred Qualifications
In addition to the essential qualifications, the following preferred qualifications will be considered an asset:
- Experience in social media management, with a strong understanding of the importance of social media in driving brand growth and engagement.
Skills and Competencies
To be successful in this role, you will need to possess the following skills and competencies:
- Strong analytical and problem-solving skills, with the ability to analyze complex data sets and provide actionable insights and recommendations.
- Excellent communication and interpersonal skills, with the ability to communicate effectively with senior leaders, research agency partners, and cross-functional teams.
- Ability to work in a fast-paced environment, with a strong focus on prioritization, organization, and time management.
- Strong leadership and teamwork skills, with the ability to lead and motivate cross-functional teams to drive business growth and brand excellence.
- Ability to think strategically and creatively, with a strong focus on driving innovation and excellence in all aspects of the role.
Career Growth Opportunities and Learning Benefits
At blithequark, we are committed to fostering a culture of innovation, collaboration, and excellence. As a Customer Insights Associate Director, you will have access to a range of career growth opportunities and learning benefits, including:
- Professional development opportunities, with a focus on building your skills and expertise in customer insights, market research, and strategic communications.
- Leadership development programs, with a focus on building your leadership and management skills.
- Opportunities to work on high-profile projects and initiatives, with a focus on driving business growth and brand excellence.
- Collaboration with cross-functional teams, with a focus on building your network and expertise across the organization.
Work Environment and Company Culture
At blithequark, we are committed to fostering a positive and inclusive work environment that supports the well-being and success of all employees. Our company culture is built on the following values:
- Innovation and excellence, with a focus on driving creativity and innovation in all aspects of the business.
- Collaboration and teamwork, with a focus on building strong relationships and partnerships across the organization.
- Integrity and transparency, with a focus on building trust and credibility with our customers, partners, and stakeholders.
- Diversity and inclusion, with a focus on fostering a positive and inclusive work environment that supports the well-being and success of all employees.
Compensation, Perks, and Benefits
At blithequark, we offer a competitive compensation package, with a range of perks and benefits, including:
- 401(k) matching program, with a focus on supporting your long-term financial goals and well-being.
- Adoption assistance program, with a focus on supporting your family and personal goals.
- Health insurance program, with a focus on supporting your physical and mental health and well-being.
- Paid time off program, with a focus on supporting your work-life balance and personal goals.
- Parental leave program, with a focus on supporting your family and personal goals.
- Tuition reimbursement program, with a focus on supporting your professional development and career growth.
Conclusion
If you are a motivated and experienced customer insights professional looking to drive business growth and brand excellence, we encourage you to apply for this exciting opportunity at blithequark. As a Customer Insights Associate Director, you will have the opportunity to work with a talented team of professionals, drive innovation and excellence, and build a rewarding and challenging career. Don't miss out on this opportunity to join our team and contribute to the success of blithequark. Apply today!
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