Director of Marketing at Kilo
Location: USA East Coast / Western Europe
The Role
As our first Director of Marketing, you will transition Kilo from week-to-week tactics to a cohesive, high-scale engine. You are the single leader owning strategy and execution across DevRel, Analyst Relations, Product Marketing, and Demand Gen.
Kilo isn't looking for a traditional corporate marketer. We need a technical marketing leader who can go toe-to-toe with senior engineers, craft spicy narratives that cut through the AI hype, and build a durable GTM playbook.
You will be responsible for positioning Kilo as the category-defining AI coding platform against giants and well-funded startups alike.
What You’ll Own
- Pipeline & Growth: Identify, test, and scale high-ROI channels. You’ll move beyond our current influencer and video success to build a predictable engine for enterprise qualified leads.
- Category Narrative: Sharpen our positioning. You need to define exactly why a developer or CTO chooses Kilo over Cursor or adjacent tools in the AI toolchain.
- Technical Storytelling: Produce bold, "no-fluff" content. You’ll lead the charge in showing (not just telling) how Kilo solves complex architectural problems.
- Full-Stack Leadership: Manage and mentor our expanded marketing team (DevRel, AR, PMM) while staying "T-shaped"—ready to dive deep into execution when needed.
- Analyst & Market Presence: Own our relationship with firms like Gartner and ensure Kilo is top-of-mind for enterprise buyers.
Qualifications
- Deep Technical Acumen: You understand the SDLC, AI tokenomics, and the dev-tool landscape. You can write for an audience that hates being "marketed to."
- Startup Grit: You have a track record of building marketing functions from 0 to 1 in fast-paced, high-agency environments.
- Analytical Rigor: You make decisions based on data, but you have the instinct to move fast even when the data is imperfect.
- Unconventional Thinking: You prefer "spicy," authentic tactics over boring, safe corporate playbooks.
- Communication: Exceptional clarity in a remote-first, asynchronous environment.
- Location: Remote (Strong preference for ET, CT, or Western Europe time zones).
Your Timeline at Kilo
- Week 1: Dive into the product and community. Ship your first impactful marketing initiative.
- Month 1: Be fully self-sufficient. Deliver a data-informed plan for pipeline growth and channel focus that the team is already executing.
- Month 3: Established a durable marketing playbook that looks 6 months ahead. You have successfully sharpened our competitive positioning against the market.
- Year 1: Kilo is recognized as the category leader in AI coding agents, with a scaled, high-ROI engine driving consistent enterprise growth.
Why Join Us?
At Kilo Code, you’ll have a massive impact on the future of how software is built. We value output, autonomy, and a "hungry but humble" mindset. If you’re a technical marketer who wants to lead a rocket ship, we want to talk.