We are seeking a dynamic and creative Pinterest Account Manager to lead the strategy, execution, and optimization of Pinterest campaigns for our clients. In this role, you’ll be responsible for driving growth, increasing engagement, and ensuring the brand's success through innovative Pinterest marketing strategies. You will work closely with the marketing team to create and implement effective Pinterest strategies, design captivating pins, and optimize performance to maximize ROI.
Job Responsibilities:
Develop and execute Pinterest marketing strategies tailored to individual client needs.
Create, design, and schedule visually appealing and SEO-optimized Pinterest pins.
Manage multiple Pinterest accounts and ensure their consistent growth and engagement.
Collaborate with the creative and content teams to ensure alignment with brand guidelines.
Monitor and analyze Pinterest analytics to track performance and make data-driven recommendations.
Optimize Pinterest profiles and boards to increase organic traffic.
Conduct keyword research and ensure SEO best practices are applied to all pins.
Use Pinterest Ads to amplify reach and generate leads or sales.
Stay up-to-date with Pinterest trends, algorithm changes, and new features.
Provide detailed monthly reports to clients on performance, growth, and insights.
Qualifications:
Proven experience managing Pinterest accounts for businesses, preferably in a creative or e-commerce space.
Strong knowledge of Pinterest’s algorithm, trends, and SEO strategies.
Expertise in Pinterest Ads and Promoted Pins.
Solid experience with analytics tools like Pinterest Analytics, Google Analytics, or other relevant platforms.
A portfolio of Pinterest accounts and campaigns you’ve managed (or case studies demonstrating success).
Strong design sense and experience with tools like Canva, Photoshop, or similar.
Excellent communication skills, both written and verbal.
Desired Skills:
Proficient in project management and ability to handle multiple accounts at once.
Creative and able to develop new and innovative strategies to engage audiences.
Ability to work independently and as part of a team.
Exceptional attention to detail and organizational skills.
Data-driven with a focus on performance and growth.