Contract Lifecycle & Engagement Marketing Specialist
Company: Emotilink
Commitment: 10–20 hrs/week, 3–6 month contract (with option to extend)
Location: Remote
About Emotilink: Emotilink is a mental‑health platform that helps users find the right therapist and stay supported throughout their care journey. We’re looking for a contract specialist to build and optimize user engagement flows.
Responsibilities
• Build onboarding and retention campaigns across email, SMS, push, and in-app.
• Create empathetic messaging aligned with mental‑health best practices.
• Improve activation, matching, session completion, and long‑term engagement.
• Segment users and run A/B tests to reduce churn.
• Use tools like Braze, Iterable, HubSpot, or Customer.io to set up automated journeys.
• Analyze engagement KPIs and recommend improvements.
Requirements
• 1+ years in lifecycle/CRM/retention marketing (health/wellness preferred).
• Strong copywriting skills with a compassionate, supportive tone.
• Experience building automated user journeys from scratch.
• Comfortable with analytics, funnels, and segmentation.
• Familiar with privacy‑safe marketing (HIPAA awareness a plus).
Seniority level
• Entry level
Employment type
• Full‑time
Job function
• Legal
Industries
• Health, Wellness & Fitness
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