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Posted Apr 8, 2026

Associate PR Director

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Job Description: • Own the development of sophisticated PR strategies for B2B tech clients, especially in industries like IT, cybersecurity, data, and AI. • Confidently lead clients through strategic recommendations, program planning, and decision-making. • Translate business goals and technical concepts into compelling, differentiated narratives. • Oversee PR programs from strategy through execution, ensuring excellence at every stage. • Guide teams in delivering high-impact media relations, thought leadership, and integrated communications initiatives. • Partner with digital, content, and creative teams to deliver cohesive, multi-channel strategic communications programs. • Serve as a trusted advisor to client stakeholders. • Manage expectations, provide proactive counsel, and navigate complex communications challenges with confidence. • Identify opportunities to expand and strengthen client relationships. • Participate in new business efforts, from research to presentation. • Mentor and coach PR team members, fostering growth, expertise, and collaboration. • Model strong leadership, strategic thinking, and high-quality execution. • Contribute to hiring, onboarding, and talent development across the PR team. • Attend and encourage participation in networking events and industry panels. • Help identify opportunities for operational or cultural improvements and share ideas with leadership. • Stay ahead of emerging trends in tech, media, and communications. • Maintain a deep understanding of the evolving AI landscape—including tools, media narratives, and industry applications—to ensure programs remain modern and competitive. • Champion new tools, processes, and approaches that elevate our work and keep Walker Sands ahead of the curve. • Help shape internal frameworks that improve efficiency, quality, and strategic rigor. Requirements: • 6+ years of B2B PR agency experience, with experience in IT, cybersecurity, data, and/or AI industries • Proven ability to lead PR programs confidently from strategy through execution. • Strong track record of advising senior-level clients and managing complex, high-stakes programs. • Deep media expertise and the ability to craft compelling narratives around technical topics. • Exceptional writing, editing, and messaging development skills. • Experience managing and mentoring teams within an agency environment. • Strategic mindset with the ability to connect communications programs to broader business goals. Benefits: • Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more. • Retirement Savings: Employer-matched 401(k) and access to financial planning services. • Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year. • Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams. • Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift. • Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more. • Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally. • Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.