Job Description:
• Lead regional engagement with Key Opinion Leaders (KOLs), Healthcare Organizations (HCOs), and Professional Societies to support the Eye Care portfolio strategy.
• Build advocacy, gather insights, and drive execution of marketing initiatives.
• This includes speaker bureau development, peer education, and brand presence at key congresses and advisory boards.
• The role also ensures field insights inform headquarters strategy and cross-functional alignment.
• Develop and manage regional KOL engagement plans aligned with brand strategy.
• Serve as the primary contact for KOLs and professional societies in assigned geography.
• Build long-term relationships with Ophthalmology and Optometry leaders to drive advocacy and education.
• Implement marketing plans tailored to regionally-focused market dynamics.
• Represent the brand at national and regional congresses, symposia, and advisory boards.
• Collaborate with internal teams to support educational initiatives, including product theaters and peer exchanges.
• Identify, contract with, and manage promotional speakers.
• Serve as moderator or faculty for peer-to-peer educational events.
• Monitor speaker performance and provide coaching to ensure alignment and compliance.
• Capture and share actionable insights from KOLs to inform brand strategy and messaging.
• Partner with Medical Affairs, Sales, Market Access, and Training for cohesive customer engagement.
• Support commercial advisory boards, including advisor identification and content development.
• Ensure all activities comply with legal, regulatory, and company standards.
• Manage budgets, timelines, and logistics with accuracy and accountability.
• Model a culture of ethics, integrity, and compliance.
Requirements:
• Minimum of a Bachelor’s degree in a related field (e.g. marketing, business administration, life sciences, healthcare) and 8-10 years of relevant professional experience required.
• Master’s degree (or equivalent advanced degree) preferred.
• Minimum of 5 years of success in pharmaceutical roles involving Thought Leader or Center of Excellence engagement (e.g. TLL, Regional Marketing Manager, Account Manager, Medical Science Liaison, Medical Communications) and 2 years of Sales Manager or Field Trainer experience required.
• However, a combination of experience and/or education will be taken into consideration.
• Must possess cross-functional experience in Ophthalmic specialties (e.g. sales, training, management, marketing, business development, KOL engagement).
• Strong knowledge of Ophthalmic disease states and understanding of Ophthalmology and Optometry practice dynamics, business models, and communication preferences required.
• Ability to travel up to 80% required, including evenings and weekends as needed.
• May be required to work conferences and events during evenings and weekends as needed.
• Must possess financial and budget management experience.
• Must demonstrate ability to collaborate effectively with internal marketing, sales, cross-functional teams, and external agencies, vendors, healthcare organizations, and providers.
• Communicate clearly and persuasively with teammates, leadership, and stakeholders—both in writing and verbally required.
• Ability to plan and execute tactical initiatives with precision, aligned to strategic priorities required.
• Lead without formal authority, influencing cross-functional teams and external stakeholders, required.
• Ability to be comfortable initiating and managing challenging conversations with KOLs required.
• Disease state education and product launch experience in specialty pharmaceuticals preferred.
• Experience in competitive or fast-paced therapeutic markets preferred.
• Proficiency in speaking, comprehending, reading and writing English is required.
Benefits:
• Competitive salaries.
• Benefits.
• Inclusive environment.
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