Project Overview
I am building a simple MVP platform for real estate agents that automatically turns a property listing into a complete marketing kit.
Agents will upload their MLS listing sheet (PDF) and property photos.
The system will automatically generate:
• Instagram Reel
• TikTok video
• Instagram caption
• Facebook post
• LinkedIn post
• Email announcement
• Open house email
• Print-ready flyer
• Property landing page
• Lead capture form
• QR code for the property page
This project should be built using automation tools and APIs, not full custom software development.
The goal is to create a working MVP quickly and cost-effectively.
Required Tech Stack
Automation platform
Make
AI content generation
OpenAI API
Video generation
Bannerbear
Database / storage
Airtable
Payments
Stripe
Landing page / website builder
WordPress
or
Webflow
Developers may suggest equivalent tools if they reduce cost or complexity.
System Workflow
Step 1 – Agent Submits Listing
Agent fills out a submission form.
They must be able to:
Upload MLS listing sheet (PDF)
Upload listing photos (5–20 images)
Optional fields:
Agent name
Agent phone
Agent email
Brokerage name
Open house date/time
The MLS listing will contain most of the property information.
Step 2 – AI Extracts Listing Information
The system must automatically read the MLS PDF and extract the following information:
Address
City / State
Price
Bedrooms
Bathrooms
Square footage
Property description
Property features
If any information is missing, the system should allow manual editing before generation.
Step 3 – AI Marketing Content Generator
Using the extracted listing information, generate marketing materials.
Social Media Content
Generate:
Instagram caption
Facebook post
LinkedIn post
Email Marketing
Generate:
New listing email announcement
Open house email invitation
Print Flyer Generator (Important Feature)
The system must automatically generate a print-ready flyer for the listing.
The flyer should include:
Property photos
Property address
Price
Bedrooms / Bathrooms
Square footage
Property description
Key features
Agent contact information
Brokerage logo (optional)
QR code linking to the property website
Flyer requirements:
Print-ready format
Letter size 8.5 x 11
High resolution PDF
Professional real estate layout.
The flyer should be automatically generated and downloadable after the listing is submitted.
Step 4 – Video Reel Generator
Create a vertical video slideshow using the property photos. Instagram and Tic Tok
Video requirements:
Vertical format 9:16
Resolution 1080x1920
Length 15–30 seconds
Slides should include overlays such as:
Just Listed
Property address
Price
Bedrooms / Bathrooms
Key features
Call to action
Example:
“Schedule a showing today”
The output should be a downloadable MP4 file.
Step 5 – Property Website Generator
The system should optionally generate a simple property landing page using the listing information.
The page should include:
Property photos
Generated reel video
Property description
Property details
Agent contact information
Map of property location
Step 6 – Lead Capture System
The property website must include a lead capture form.
Form fields:
Name
Email
Phone
When a visitor submits the form:
The lead should be saved in the database.
The lead should be emailed to the listing agent.
Step 7 – QR Code Generator
The system should automatically generate a QR code for each property page.
Agents can place this QR code on:
Yard signs
Flyers
Open house materials
When scanned, the QR code should open the property landing page.
Step 8 – Delivery to Agent
Once the marketing kit is generated, the agent should receive an email containing:
Reel video download link
Generated social media captions
Email marketing content
Print-ready flyer PDF
Link to property website
QR code image
All files should also appear on a results page in the platform.
Step 9 – Payment System
Set up subscription billing using Stripe.
Example plans:
Starter – limited listings per month
Pro – higher limit
Unlimited – fair use
The system must enforce usage limits.
Admin Panel
Admin should be able to view:
Users
Listings generated
Videos created
Leads captured
Subscription status
Timeline
Expected timeline:
2–3 weeks
This project should use automation tools and APIs, not full custom software development.
Deliverables
Working system deployed online
Automation workflows built
Video generation working
AI prompts configured
Stripe subscription system working
Property page generator working
Lead capture system working
QR code generator working
Flyer generator working
Admin access
Documentation explaining the system
Full access to all accounts and automation workflows
Important Notes
Do NOT scrape Zillow, Redfin, Realtor, or MLS websites.
Agents will upload their MLS listing sheet manually.
MLS integrations are not requi