Actabl is building the next evolution of its go-to-market motion, Account-Based Engagement, where aligned pods of Account Executives, Account Managers, and Customer Success Managers work the full Actabl platform together. The Sales Development Representative is responsible for outbound prospecting, pipeline generation, and qualifying inbound demand to ensure opportunities reach the right team with the necessary context. This role requires proactive engagement with potential clients in the hospitality sector.
Responsibilities
- Build and execute outbound sequences targeting hotel operators, ownership groups, and management companies across Actabl's four product lines
- Run signal-driven outbound plays in coordination with RevOps and Marketing, including deactivated user tracking, job change monitoring, and Clay workflow execution
- Identify re-engagement opportunities from closed-lost and dormant accounts; surface to the appropriate AE or AM pod with a documented rationale
- Prospect into ABE whitespace within defined pod territories, prioritizing accounts with multi-product expansion potential
- Maintain a disciplined outreach cadence across phone, email, and LinkedIn -- volume with intent, not spray-and-pray
- Qualify inbound demo requests routed through the sales intake model and produce a clean handoff summary for the receiving AE or AM
- Triage and manage the sales inbox, ensuring no qualified lead goes unrouted or dark
- Route opportunities accurately to the correct pod within defined SLA windows
- Document workflows as you build them
- Flag routing gaps, intake failures, and process breakdowns to manager within 24 hours of identification
- Maintain accurate CRM records in Salesforce -- every prospect interaction logged, every handoff clean
Skills
- 1-3 years in a customer-facing role: inside sales, SDR, hospitality operations, SaaS support, or similar
- Track record of running outbound sequences and owning a pipeline number
- Comfortable running qualifying conversations on the phone -- a consultative opener, not a script reader
- Strong written communication; can produce a clean handoff summary and a process doc without hand-holding
- Organized and self-directed under a multi-queue workload, both outbound and inbound
- Proficiency with CRM tools (Salesforce and/or HubSpot); baseline literacy required, depth developed on the job
- Hospitality industry experience: property operations, front office, F&B management, revenue management, or ops coordinator background all count
- Familiarity with sales engagement tools (Gong, Apollo, Outreach, or similar)
- Experience executing signal-based outbound
- Exposure to multi-product SaaS environments or a land-and-expand sales motion
- Exceptional ability to present complex technical concepts clearly to both technical and executive audiences
- Clear and confident verbal communicator -- able to open a cold conversation, run an intro call, and hold the room with a stakeholder present
- Proven consultative discovery skills: asking great questions, uncovering hidden needs, and connecting solutions to business outcomes
- Confident handling objections and competitive situations
Benefits
- $15k annual bonus target
- Hybrid friendly company
- Occasional travel may be required for team meetings, conferences, or training sessions
Company Overview
- ASG is a software company that buys and builds SaaS businesses. It is a sub-organization of Alpine Investors. It was founded in 2016, and is headquartered in Walnut Creek, California, USA, with a workforce of 11-50 employees. Its website is http://www.alpinesg.com.